WHAT IS A SOCIAL MEDIA MANAGER?

A social media manager is the new face of marketing. It blends in with modern-day technology and applying all the marketing strategies that come with it. With the constant change and surprises installed in today’s generation, a lot of us have to keep up with that. Especially for brands and businesses out there where being left out is not an option. Social Media Managers are a great help in that aspect. But what is a social media manager? Surprisingly, there is more to “the one who keeps the social media going. A social media manager is also a…

..STORYTELLER.

These talents have the ability to tell stories and share them with a wide range of audiences. This way, they are encouraging people to take a look at their content and engage with them. By this means are expanding and growing their audience to get more customers and build up their brand or business.

..RESEARCHER.

They have to research and study the ins and outs of the market today. They have to know what is in trend and what works. This way they will know what to put into their content and what attracts the audiences the most to keep them interested.

..CUSTOMER SERVICE REPRESENTATIVE.

Social Media Managers also need to have the qualities that a customer service representative has. They should have Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution. This is because they have to be socializing with their audience to become customers and the customers stay as customers.

..ANALYSTS.

There is never a point in creating something and not knowing the effects of what you created. To know what appeals to the crowd you have to take some time and create strategies to help them engage more. Of course, after putting out your work out there you have to analyze if it’s getting a good thumbs up or not, and for you, to do this you have to analyze and measure KPIs to keep your brand or business running.

..VISUAL ARTISTS.

Social Media Managers often need to have something “visually pleasing” that fits their content. Whether it be a video or an infographic, it should be good enough for it to stand out and represent the entirety of the message that is being conceived. Most of them create their posters, take their photographs, or something that can represent the message of the content.

COPYWRITERS

Reaching out to the netizens is not just about amazing videos and eye-catching graphics. You also have to put together words that are catchy and could get right into their hearts. You have to write down your thoughts to communicate with your audience. This should be done thoughtfully to avoid any misunderstandings and instead create the best out of your content.

These are just a few examples of what a Social Media Manager might be. There are still a lot out there to put in the pot but the point is, being a one is not an easy thing to do. For one to be effective, you have to put a lot of things up your sleeve and offer in service of the social media people.

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