Improve your SEO in 5 steps

The more you know about your competitors’ SEO strategy, the better your own site can perform.

One effective starting point is to find your competitors’ best-performing pages so that you can develop a picture of where their organic traffic is coming from, and what it’s being driven by.

This will show you the site’s estimated organic traffic and a general overview of performance, but you want to dive deeper here.

Open the ‘Pages’ tab on this screen and sort by traffic, and you’ll see which pages are organically performing on this domain.

This is simply a way to find out the pages that are driving the most traffic to competing websites. You’ll need to take this insight to the next level to figure out why these pages perform and how you can form a strategy that steals some of this traffic.

This works because it helps you to determine potential areas to focus your efforts on at a page-level, rather than at a specific keyword-level. This exercise can also help you find other websites that compete against your own, too, that you perhaps hadn’t considered to be a competitor.

Head to the Competitors tab on the same tool, and you’ll see a list of competing domains, as well as insights into the number of common keywords and estimated traffic

You can then analyze these domains individually using the tool to build up a detailed level of insight into the pages that perform the best in…

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